frequently asked questions

Frequently Asked Questions

Here are a few questions you may have. Get in touch if you need to ask something else:)

  • General

  • Who is Florence and what can Florence do?

    Florence is our 2 tonne digital textile printer. She prints all sorts of designs, scans and photographs onto lovely natural fibre fabrics at any size you want. She's rather flexible about it!

    We love a strong female entrepreneur around here - so having always been inspired by the works of Florence Broadhurst, the Australian mid-century textile and wall paper designer, it became immediately apparent that we needed to name our printer after her!

  • How do you print custom fabric?

    We use a process called digital textile printing. An image file is sent to the printer and then millions of tiny ink dots are dropped onto the fabric as it rolls through the printer, re-producing the image in great detail and millions of colours!

    Every metre can be completely customized and changes in design can be made and tested printed quickly!
    This means we can provide you with your own custom printed fabric with no minimum order and no set up costs.

  • What is the sustainability of digital textile printing?

    We think small in order to think big. We only print what is needed - there's no overproduction going on over here. Our printing process doesn't require water and little wastage is produced minimising our environmental footprint. Our pigment inks are water based, solvent free and environmentally gentle.

  • How is digital printing different from screen printing?

    Digital printing can produce millions of colours in the one print with no effect to the cost, whereas screen printing involves each colour being printed separately therefor it is an expensive process when many colours are to be printed. Digital printing can reproduce pretty much anything – including photographic effects, gradients of colour and scanned original artworks. Because of the easy setup process there are no minimum runs with digital printing.

  • Who are your customers

    We print for such a wide range of people and businesses, we are so inspired by what we see each day coming through! From boutique homeware labels, to crafters, from the school student to the artist! We print for fashion designers, we print for interior designers. Mums at home print their children's artwork with us, and retail businesses print their commercial ranges with us. We love what we do and we love seeing everyone's designs coming to life in a textile form.

  • Can I visit the studio?

    Absolutely! By appointment only, please contact us to organise a time.

  • Ordering

  • Is there a minimum order?

    No, we have no minimums and no set up fees. You can print as little or as much as you like!

  • How do I choose between the fabric options?

    Best way is to order a swatch pack of our base range fabrics. These are unprinted and give you a chance to look at and feel the fabrics before ordering a printed sample of your artwork. Head over to the fabrics page to read more about each fabric.

  • How do I upload files?

    Our online order forms include a file upload button to submit your custom fabric print design. Head on over to the order prints page.

  • File Setup

  • Do some images print better than others?

    Yes, designs and images that print best are those with high contrast, lots of detail and variation in tone and texture. Gradients, colour washes and textures are what Florence loves! These are the types of imagery best suited to digital textile printing. She’s not so much a fan of large areas of one colour or super saturated colours and she can’t do fluorescents or metallics.

    Image quality is also hugely important, the better quality the file (ie at least 150dpi and at the correct size for printing) the better the print will be. We can assist you if you are not confident with setting up your file.

  • How can I tell if my file has a high enough resolution / quality to print?

    Some image preview programs will tell you the file information including the resolution in Pixels Per Inch (PPI). We accept files at 150-300 PPI. To find out the resolution in Adobe Photoshop go to 'Image' in the top menu, click 'Image Size' you'll be able to see the PPI and physical dimensions (cm/inches). If you're not sure, pop through an enquiry with the image and we can quickly check over it for you.

  • Why is sampling / testing my design important?

    Sampling is an optional step, however we highly recommend sampling your design so you can check size, colour or compare a few fabrics before you commit to larger quantities of printing. We want you to be 100% happy with your printing so once you've sampled, if needed, images can be tweaked to achieve the best possible printed results. You can make the adjustments and resample or we can do it for you. We’ve got lots of tricks up our sleeves! We print standard 20x20cm samples for $10+GST each.

  • What file types can I upload?

    Accepted File types: EPS, TIFF, JPEG (minimum 150 DPI / or Pixels Per Inch).
    *For TIFF files, save with either None or LZW compression
    *Note that JPEG files do not produce a print as high quality as a TIFF
    *PDF files are not accepted

  • What size should my file be?

    The image should be the exact size you want it to be printed at. For example, if you would like a 40x40cm image printed, your file should be set up to be 40x40cm and set at a minimum of 150 PPI (Pixels/Inch). To check the physical size of your image, you can use a program such as Adobe Photoshop (see the 'Image Size' menu).

    Resolution: 150-300 Pixel Per Inch (PPI)
    File Size: No larger than 500MB. Please note the size of the file in KB/MB/GB doesn’t necessarily determine the quality of an image, PPI determines the quality and large files will take a long time to upload.

  • Design

  • What sort of images do you get asked to print?

    With millions of colours able to be printed, we see an amazing range of designs and imagery come through. We print everything and anything from beautiful water colour paintings to kids artwork, to big company branding and on occasion a few dog portraits that we make into cushions. Sky is the limit!

  • Do you offer design services?

    Yes, we can help prepare/make detailed edits to a design for print. Eg, put your image into repeat, recreate/ clean up old artwork or create colourways. We are also a full design studio and can create custom designs specifically for you based on your ideas and inspiration. Please email or phone us for details and a quote.

  • What is a repeat?

    A repeat is a design/image that when duplicated and tiled out it perfectly connects to create a seamless pattern. We refer to an image like this as a 'Repeat Tile'. If you supply a repeat tile you can easily preview how it will look tiles on the fabric with our 'Create Your Order' preview tool.

  • Do you offer classes about how to create designs?

    Yes! Head over to the design school to find out more.

  • What colour reproduction can I expect?

    Our digital fabric print process allows designers to use as many colours as they want in their designs. But since colours appear differently from screen to screen, the printed result and what you see on the screen can be different. Also factoring in, is that fabric is a 3D tangible item and a design is made up of pixels backlit on a screen. We calibrate our monitors and printers to always print as bright and as saturated as possible, but there are a few handy hints and little design tips to make sure you get the colour you are looking for.
    - You can talk to us about colour sampling and matching.
    - A printed colour chart with detailed instructions on how to use is available here. This shows you an exact print of a range of colours on the fabric chosen.
    - Test print your design. Sampling your design is extremely important when you require very accurate or specific colour reproduction. We can help adjust the file after you've sampled if you require changes to be made.
    - Make design changes based on the fabric type. Each fabric has a different level of printed saturation (refer to the fabrics page for more information). It's best to boost the contrast and saturation of your digital artwork to get a better printed result.

  • Fabrics

  • Can I supply my own fabric?

    We can in certain circumstances print to fabric you supply. Once you have found a fabric, we need to see a small sample to see if it is suitable for digital print. If it is suitable, we then need to do tests before printing large quantities. For more information click here for specifications.

  • What are the washing instructions for your printed fabrics?

    100% Cotton = 30 degree gentle machine wash, drip dry. The Cotton is the best performer of our fabrics in terms of washability. Use a cold machine wash for best results.
    All other fabrics= We strongly recommend a gentle, cold hand wash and drip dry. Because of the nature of natural and organic fabrics there are small fibres and slubs in the fabric that can lift the print in tiny spots with washing and general wear. Please follow washing instructions to minimise this effect. Do not rub or ring.

  • Are your inks sun resistant?

    All fabrics are highly lightfast and will not fade easily in the sun.

  • How do I get the best life out of my custom fabric print?

    Follow the washing instructions carefully. For fabrics being made into homewares you may want to apply a post-treatment spray such as ScotchGaurd to add further protection against wear and tear. Always test post-treatment products on a small piece of the print first to ensure there is no negative effects to the print or feel of the fabric.